Church Planting: Learning from Apple (2 of 2)

Another thing I notices were their checkout bags. Apple put time into thinking of the little things. When people leave your store or church people notice and if they leave with a welcome back that looks likes Apple’s. People are really going to notice.

It’s simple. Nothing crazy fancy. They found a way to make something look really cool and not cost them the store.

People visiting your church will be impressed when they are handed a bag that they can wear like a back pack and contents that don’t suck, but that are useful.
Look at it this way. It would be better for a church to NOT give first time gifts out if they aren't worth anything. You are giving your brand (church) a bad image. You're saying you are worth as much as a pad of paper, candy and a pen to us. We all know we can't express who much we care for our first time guests, but we can at least try. We own them that. Try something like: gift cards, DVD tour of the church and it's passion and purpose, bottle of water with your design, your own custom candy, best sermon series in real merchandise packaging, a great book etc. Stay away from the things all business give away at trade shows. You want to impress people. You want to spend money on new people.