What Advertising Can't Fix

Seth Godin's post on Microsoft's 300 Million Dollar Marketing Campaign.

If you spend more than a quarter of a billion dollars on an ad campaign for a tech company, people will talk about it. If you give Jerry Seinfeld, the most famous comedian ever, $10 million to be in a few of the commercials you do, people will talk about it even more.

Microsoft has fallen into a trap that befalls many large companies in search of cred, buzz or respect. They've decided to buy some via advertising.
For more than twenty years, Microsoft has relentlessly commodified itself and the software it makes. It has worked to become a monopoly, a semi-faceless organization that cranks out very good (or pretty good) software that gets a job done for the middle of the market. It's been a profitable strategy.

But now they have Apple envy.

The Zune plays music, the iPod is the badge of a tribe.

A PC laptop runs Excel. A Macbook Air generates buzz and creates joy.
The answer must be to run better ads! And lots of them.
Question: When was the last time you met an Apple employee who was truly passionate about the products she made or sold? My guess is this happened the last time you went to an Apple store. When was the last time you had a similar experience with a Microsoft employee?

If you talk to Google employees, odds are that they are totally engaged and on a mission to change the way people interact with the internet and with information. Talk to a Microsoft person and they will be happy to talk about reliability or standards they set or the way to engage the bureaucracy of the organization.

Microsoft may very well not be broken. The world needs reliable bureaucracies that mollify the needs of corporations and individuals in the center of the market. But if it is broken, advertising isn't going to fix it.

Great principle to apply to the church. If we were honest with ourselves we would come to a conclusion that people don't give (money, time, energy, themselves) to ministries. They give to a mission, a vision! Our your ministry leaders excited about what the church is doing to fulfill it's vision or they happy with the ministry they are involved in. Let's rally the troops and run towards a vision.