How To Deliver Like Jobs

Article over at Business Week - Deliver a Presentation like Steve Jobs - that is worth your time to read if you are communicating at all and especially if you are communicating the most important message...the gospel. We should always be learning how to become better. Here is a part of it:

5. Try for an unforgettable moment. This is the moment in your presentation that everyone will be talking about. Every Steve Jobs presentation builds up to one big scene. In this year's Macworld keynote, it was the announcement of MacBook Air. To demonstrate just how thin it is, Jobs said it would fit in an envelope.

7. Give 'em a show. A Jobs presentation has ebbs and flows, themes and transitions. Since he's giving his audience a show instead of simply delivering information, Jobs includes video clips, demonstrations, and guests he shares the stage with. Enhance your presentations by incorporating multimedia, product demonstrations, or giving others the chance to say a few words.

8. Don't sweat the small stuff. Despite your best preparation, something might go wrong as it did during the keynote. Jobs was about to show some photographs from a live Web site, and the screen went black while Jobs waited for the image to appear. It never did. Jobs smiled and said, "Well, I guess Flickr isn't serving up the photos today." He then recapped the new features he had just introduced. That's it. It was no big deal. I have seen presenters get flustered over minor glitches. Don't sweat minor mishaps. Have fun. Few will remember a glitch unless you call attention to it.